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Yellow Pages are
always an essential piece of self- storage marketing. But are you reaping
all the benefits that you could from your Yellow Pages? Following are a
few tips we've gathered from some experts in the field. Additional
listings:
Naming Your
Facility: Try to choose a name that gets you one of the first three
listings alphabetically. Be creative. For example, "Storage Ranch" is
buried pretty far down and you may not get the calls. In some areas, "A
Storage Ranch" will get you the very first listing. If you do this, also
take a listing under "Storage Ranch" for people looking for you who don't
realize your name begins with an "A." Lots of people look at your very
expensive display ad. But, lots also go down the alphabetical listings.
Don't call your business Zydeco Self Storage. Great music; bad
name. New
Facilities: When you're building a new facility, get your listing in
the Yellow Pages as soon as you can---even before you will be open. Yellow
Pages play such a big part of customers finding your business (typically
about 70%) that you don't want to chance being open months before the next
book comes out. Get a phone number and put a recording on it that tells
callers when you expect to be open---and any other good things they should
know about your upcoming storage place. | ||||
For those of you
still using our DOS or Space Control II versions, (or for NX.gen users who
aren't using all it's features) we wanted to tell you what's new in
NX.gen. NX.gen (next generation) is the result of our 23 years in the
storage business, input from our large customer base, plus the best of
today's technology. But, frankly, there's so much in this newest version
of Space Control that we couldn't get it all in one issue. So, we'll do
part of it this time and more in the next issue.
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About the Move-in
Quote in NX.gen? When you have a potential customer who wants to know
what it would cost to move in on some future day, NX.gen will calculate
everything for you and allow you to print or email the quote. Go to the
Utilities menu and select Move-in Quote. Then select the day
that the customer plans to move in, the size, and discount and insurance
if they apply. You can then print the quote to hand to the customer or, if
he is on the phone, FAX or email it. This is especially helpful if you
charge rents on the 1st of the month because NX.gen does all the prorating
for you automatically. | ||
Have a great holiday season!
Ramona Taylor Space Control Systems, Inc. email: rtaylor@spacecontrol.com
phone: 1-800-455-9055
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